Home Top PostNEW! What is the Sephora Beauty Insider Program?

What is the Sephora Beauty Insider Program?


Ever wondered why beauty influencers and lovers rave about Sephora’s Beauty Insider program? The simple answer is it’s a free program to unlock exclusive perks, savings (like during the Sephora VIB sale), and more. As a beauty lover who shops recreationally but also for work, I highly recommend joining the program even if you don’t plan (emphasis on plan) on shopping at Sephora religiously. 

Keep reading to learn all of Sephora’s loyalty program details.

What Is the Beauty Insider Program at Sephora?

Sephora Beauty Insider is a free loyalty program that rewards customers with exclusive benefits based on their spending throughout the year. From birthday gifts to special sale promotions,  members enjoy a variety of perks to get more bang for their buck when purchasing their favorite beauty products. 

Points are valid so long as there is activity with your Beauty Insider rewards account within a 12 month period (e.g. making a purchase, redeeming a reward, etc.). After that, points will expire. 

What are the benefits of being a Sephora Beauty Insider?

Members of the Beauty Insider program earn 1 point for every dollar spent, which can be redeemed for valuable rewards. This includes:

  • Trial-size products, exclusive sets, and even full-size items in the Sephora Rewards Bazaar
  • A free birthday gift (once per year during birthday month), access to members-only discounts like the Sephora VIB Sale, exclusive events (such as beauty workshops)
  • All members qualify for Beauty Insider Cash aka $10 off a purchase after redeeming 500 points
  • Rouge members can access $100 off coupons in exchange 2,500 points in the Rewards Bazaar
  • Free standard shipping on online purchases with no minimum purchase requirement

Can you get points at Sephora inside of Kohls?

Yes, you can earn rewards when shopping at Sephora inside of Kohl’s (U.S.) so long as you checkout with an email address associated with a Beauty Insider account, you can receive points on eligible purchases from Sephora at Kohl’s in addition to Instacart, Instagram, Facebook and YouTube shopping

How does the Sephora Beauty Insider Program work?

The program is tiered, starting with the entry-level Beauty Insider, progressing to VIB status after spending $350 in a calendar year, and then to Rouge status after spending $1,000. Each tier offers progressively more generous benefits, including better points-to-dollar ratios, free shipping, and early access to products and sales.

  • Beauty Insider (entry-level tier)—receives 10% off during VIB sales
  • VIB (after spending $350 in a calendar year)—receives 15% off during VIB sales
  • Rouge (after spending $1,000 in a calendar year)—receives 20% off during VIB sales
  • All tiers receive 30% off Sephora Collection during VIB sales events

Please note that if you make a return on a purchase you’ve earned points on, the points will be deducted from your available balance. This will also affect your dollar spending for the year to maintain your VIB or Rouge status. Additionally, products purchased with points from the Rewards Bazaar aren’t eligible for returns or exchanges for different rewards, points or cash etc. 

How can I maximize my benefits as a Sephora Beauty Insider?

To maximize your benefits:

  • Shop during bonus points events to accelerate your points accumulation. For example, there are some instances where shopping will give you 2X the points or more. Sephora will email you as these opportunities come about.
  • Save your points for bigger rewards, as the value increases with higher-tier rewards.
  • Rouge members can receive a $100 rouge reward by trading in 2,500 points—the offer is available through the Rewards Bazaar but goes fast. From my experience, typically, you have to add and redeem on a Tuesday or Thursday when they’re first added.
  • Take advantage of your annual free birthday gift, which does not require a purchase if claimed in-store (purchase required online). You do have to claim your free gift during your birthday month.
  • Keep an eye on exclusive offers and sales for Beauty Insider members.
  • Track your spending to maintain your current tier or to work towards the next one. 

Can anyone join the Sephora Beauty Insider Program?

Yes, anyone can join the Sephora Beauty Insider program. It’s free to sign up either in-store or online. Once you’re signed up, you can start earning points immediately with every purchase. Just remember to provide your number, email address or scan your barcode at checkout.

Are there any tips for shopping Sephora sales?

Yes, planning ahead is key. Know the dates of big sales events (like the Sephora VIB sale which typically happens in the spring, fall and sometimes again during holiday season). Below are some more tips.

  • Make a wishlist in advance by adding products to your Loves in the Sephora app (<–download it here).
  • Consider the higher priced items that rarely go on sale—prioritize those purchases during any sales event. For example, if you were looking to get a Dyson hair tool, the VIB sale is a great time to get it discounted (limit 1 per customer).
  • During the holiday season sales, shop gift sets that already give more bang for your buck before the additional discount. If it’s a good deal as a gift set, it’s an even better deal once you add 10-20% off.
  • Sign up for Sephora’s email list to know what sales and promotions are coming.
  • Request restock notifications for products that you love but are currently unavailable. It’s not unlikely that they may come back in stock before or during a sales event.
  • Resist the temptation to shop between sales unless you’re restocking your absolute essentials

Is the Sephora Beauty Insider Program the same as the Sephora store credit card?

No. The Sephora Beauty Insider program is completely free, open to anyone and doesn’t require signing up for the Sephora Credit Card or Sephora Visa Card store card. There are two different Sephora credit card options that come with a completely different set of benefits such as 25% off your first credit card purchase, 2X the beauty insider points and more. 

If you haven’t already, sign up for Sephora’s Beauty Insider program. It’s the only way to score discounts during the upcoming VIB sale running 4/5/24–4/15/24 (check out my Sephora sale recommendations).  

I may earn a commission for purchases made through links in this post, however, all opinions are my own—YKTV.

Comment, why don't cha? ⚡️