e.l.f. to Acquire Naturium, A Fan Fave Ingredient Led Skincare Brand by MIKA ROBINSON August 29, 2023 by MIKA ROBINSON August 29, 2023 e.l.f. Beauty, the affordable makeup and skincare giant has just inked a deal to acquire Naturium for $355 million. Share this:ShareClick to share on Pinterest (Opens in new window)Click to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Like this:Like Loading... FacebookTwitterPinterestEmail