Inclusivity is an important issue in today’s world, even for the nation’s leading retailers. Following the successful additions of sensory friendly clothing items to Target’s Cat and Jack children’s line, the corporation is now adding adaptive, sensory friendly garments for adults in a new line called Universal Thread.
The new line is designed with all bodies in mind, including those dealing with disabilities and sensory sensitivities. According to a recent study, approximately 53 million Americans are living with a disability, and this group has been largely ignored by other leading brands. The collection is size-inclusive, with sizes from 00 to 26 W, offering everything from denim and shirts to shoes and accessories. These products will also be sensory friendly, meaning they have flattened seams to reduce pressure points and wider pant legs to help with dressing. They’re also made of softer materials and have no tags or back pockets.
Best of all, these clothes can fit in anyone’s budget. A study from 2016 found that American aged 18 and over spent $85 per month on menswear and women spent around $75 on their clothing. But everything in this new collection is under $40. Their adaptive jeans come in at $29.99, while shirts and tanks range from $6 to $8. There are also jackets, jumpsuits, and skirts, appealing to consumers with a wide array of styles and preferences.
Mark Tritton, Target’s executive vice president and chief merchandising officer, explained in a statement: “Universal Thread is all about making great style available to everyone, while offering unprecedented value and never compromising on quality.”
Tritton also gave Glamour the inside scoop into just how much work Target put into creating this new collection.
“In developing this brand, we conducted research with nearly 1,000 women from across the country to better understand their needs when it comes to shopping denim. What we heard from nearly all of them was that they dreaded shopping for new jeans. Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size — finding the perfect fit for their body type was just too challenging. That’s a problem we wanted to solve.”
The beautiful thing is that line is for virtually everyone. Whether someone has limited mobility or has no sensory issues at all, the clothes are fashionable and affordable. Target’s done some important work over the last year to replace some of their staler in-house brands (sorry, Merona, but you had your time) with ones that appeal to more contemporary customers and their needs. The collection is now live on Target.com and some items will be featured in stores. Collections like these have been a long-time coming, but at least retailers like Target are finally stepping up to the plate.