You may be familiar with the new trend that is popping up all over social media: soap cutting videos. These strange videos are watched by people who like to relax just by watching somebody cut soap or spill paint. That trend is called ASMR, and it’s gone completely viral.
Some people like to find their relaxation in things like taking a vacation or using a hot tub. In fact, 14.8% of hot tub owners would rather soak alone in a tub and relax, considering it their “alone time.” For the people out there that cannot get their hands on a hot tub or take a luxurious vacation, these soap cutting videos could be the answer.
The trend of autonomous sensory meridian response videos, or ASMR, has been described by most people as a sensation that instantly relaxes them. When you were little, did someone brush your hair or make some sort of noise that made you feel all warm and tingly all over? The videos cut of people cutting soap or shaving chalk can give many people the same feeling. This is perfect for anybody who was experiencing some form of stress or anxiety in their life.
The Today Show spoke with Lauren Hallion, an assistant professor of psychology at the University of Pittsburgh, about the videos and how they can help somebody relax.
“Distraction is one of the more reliable ways in the short term to cope with feeling anxious and to relax,” Hallion said. “If people are paying attention to the video and the sounds and sensations, they are not able to dwell on the things that bother them.”
Even though many people like to experience the ASMR sensation, many other people do not. However, that doesn’t stop them from hopping onto numerous YouTube channels just to watch somebody slice a bar of soap in half. YouTube star Soap Queen says when she started her ASMR journey online, she didn’t think much of it. However, she now receives thousands of video views and a ton of feedback that encourages her to keep going.
There are thousands of ASMR-related videos on YouTube, Facebook, and Instagram. Many people watch the videos right before bed to help themselves relax and get a better night’s sleep.