This just in, you’re not rich. In the grand scheme of things, most of us think we can fathom numbers like millions and billions, but the fact remains that that’s more money than most people will see in a lifetime. Combined. Let’s look into the important question.
What does it take to become a billionaire?
Well, if everyone could do it, we’re certain they would. As it stands, Mark Zuckerberg, founder of Facebook (perhaps you’ve heard of it), is currently the world’s youngest billionaire. He tipped into the three-comma club when he was just 23 years old. Of course, he’s in his 30s now, so he’s had ample time to grow his sizable fortune.
Hot on his tail is 20-year-old Kylie Jenner of the Kardashian-Jenner clan. Another name you’ve doubtlessly heard more times than you care to count, the young entrepreneur has been able to leverage her name, fame, and cosmetic game into a $900 million cosmetics empire — all in a few short years. She’ll be 21 years old in August. At her current growth rate, she could surpass Zuckerberg as the youngest billionaire in history.
Of course, Jenner’s situation isn’t like the others.
Taking nothing away from her success and how she’s leveraged her social power and family connections, she didn’t exactly start from scratch. The one piece tank bathing suit is the most popular suit on earth, something Kylie and her supermodel sister Kendall took advantage of when opening their collaboration swimsuit line. Mastermind and mother Kris Jenner has used her business and industry connections all over the world to aid her daughter (read: all of her daughters) in making Kylie Cosmetics a massive success. With her mother’s help, Kyle launched one of the world’s most successful cosmetics startups selling lipstick and lip stains.
In fact, the Jenner-Kardashian empire is a mass social media marketing conglomerate that consumers around the world have been eating up for years. In the United States, households have about 300,000 things in them on average. The likelihood of something being Kardashian-Jenner branded, influenced, or collaborated is incredibly high.
What does the future look like?
Our attention spans for celebrities are so short that the sustainability of the Kylie Cosmetics brand is based on living the dream while it lasts. Kylie thinks she’ll be doing it forever, and she wouldn’t be the first 20-something billionaire to prove her critics wrong. With her latest magazine cover, this time on Forbes self-made women issue, Kylie has never been hotter. With the Jenner-Kardashian name as a floatation device, we’re certain she won’t drown when the wave crashes.
“They’re not looking to be sustainable brands. In a couple years it wouldn’t surprise me if she was on to something else. When you are leveraging your name, you can turn it into anything you want to sell,” said Mintel’s Sarah Jindal on Kylie’s brand.
Regardless of your feelings on the Kardashians as a family unit, one fact is undeniable: Kylie is probably going to be the youngest self-made-ijsh billionaire in history by 2019. That’s a huge achievement, and she should be proud. You go, Glen Coco.