Why Cardi B Exemplifies How You Should Use A Platform To Build A Brand

Long before gracing us with the Summer ’17 hit Bodak Yellow, I sensed Cardi B was a force to be reckoned with. As an avid viewer of Love and Hip Hop New York (and other cities), I must say more people should learn from Cardi B how to use a platform CORRECTLY to benefit your career and personal brand.

Since its release in Mid June, Bodak Yellow has claimed over 27.6 million views on Youtube and has been steadily climbing up the musical charts. Whether you want to acknowledge it or not, Cardi B is one of the few stars of the Love and Hip Hop franchise to catch a graceful come-up from the Monday night ratchet-ness. Instead of letting the drama consume her, she used Love and Hip Hop to show off her personality.

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Casted as an ex-self-proclaimed “stripper hoe” and IG comedian with musical ambitions, Cardi’s presence on LHHNY was short lived. After only two seasons, Cardi B decided to leave the show to pursue her music. She is now reaping all the benefits and has the “shmoney”,  musical catalog, and fan base to show for it. While those who fell in love with her snarky down to earth personality on the show will surely miss her, we know it’s for the best.

It seems as if most love and hip hop cast members join to be messy and make a complete fool of themselves for millions of people to watch. Cardi B on the otherhand used the show to get in our hearts and got in and out like a bank job. Unlike some of her fellow castmates that seemed to be in studio sessions making never released music, Cardi used her platform for all it was worth.

Here are all the things that you can learn from Cardi B about using a platform to secure a bag💰

She took herself out of the box people were trying to put in

Most people probably thought Cardi B was going to be the Joseline Hernadez of the LHHNY franchise but no. Instead of allowing people’s perceptions of her to deter her from pursuing music she let it motivate her. She showed naysayers that she wasn’t just another ex-stripper with pipe dreams of being a rapper.

She saw an opportunity, went for it and moved on to the next

Cardi B could have easily stayed in the club and on Instagram (heard some good coins come from both). But no. She used her platform as a dancer (no pun intended) to move on to IG as a comedian then Love and Hip Hop and now music. Build and keep your eyes on the prize.

There’s nothing wrong with using what you have now to get where you’re trying to be.

 

She didn’t get complacent and made a graceful exit when necessary

 

Cardi B is the type of LHH star that could have easily stayed on the show for years, gained a large ass budget and took on side gigs as she felt like doing so. Instead, Cardi B took the road less traveled to pursue making a name for herself without using a reality TV show as a crutch.

Also, you’ll still hear her shout out Mona Scott for giving her the opportunity to use Love and Hip Hop as a platform. Gratitude.
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She acknowledges where she comes from, is proud of it and remains humble

She may have gotten a “bag” and fixed her teeth but she still is a proud regular degular chick from the Bronx. Her video for Bodak Yellow, filmed in Dubai, low-key pokes fun at “stripper hoe” and Instagram model” culture. In her video for Red Bars, you see Cardi B proudly displaying Vo5 shampoo bottles. How realer does it get?

She stays driven by a goal bigger than herself

Cardi B knew that her making it out the hood wasn’t just for her but for her to support her family who’ve been there from the very beginning.